Data-Driven Growth Strategies That Actually Work
Free resources, templates, & weekly insights from Eddie on Growth
Every business I work with has the same problem: they’re swimming in data but starving for insights.
Ask them ‘What should we do tomorrow to grow?’ and there’s silence. I bridge that gap by connecting the dots. I’ve done it for 20 years across seven industries, and I can do it for you.
About the Author
HEY, I’M EDDIE
After 20+ years optimizing growth across industries from HVAC to FinTech, I’ve learned one truth: businesses don’t fail from lack of data – they fail from lack of direction.
That realization changed everything.
For two decades, I’ve worked across industries as different as manufacturing and financial services, agency work and technology startups. I’ve optimized digital analytics, CRO, growth strategies, and product performance for businesses from early-stage to enterprise.
And here’s what I discovered: the tactics change, but the frameworks don’t.
The same principles that drive growth in FinTech work in HVAC. The CRO strategies that convert in BFSI apply to SaaS. The analytics frameworks that matter in manufacturing matter everywhere.
That cross-industry perspective is my unfair advantage – and now it’s yours.
At Eddie on Growth, I share the battle-tested frameworks, proven tactics, and real strategies that work across any industry. No theory. No fluff. Just 20 years of experience distilled into actionable insights.
What I Do
Digital Analytics
20 years building analytics frameworks that drive decisions, not just dashboards. GA4, GTM, product analytics, and custom attribution models.
Conversion Rate Optimization
Optimized funnels across industries from FinTech to HVAC. A/B testing, landing page optimization, user journey mapping, behavioral analytics.
Growth Strategy
Cross-industry growth frameworks that scale. Acquisition, activation, retention, revenue, and referral optimization.
Product Optimization
Product-led growth strategies, feature adoption, user retention, analytics-driven product decisions.
Sales & Marketing
Bridging the gap between marketing analytics and sales outcomes. Revenue attribution, pipeline optimization, ROI measurement.
Attribution & ROI
Multi-touch attribution models that show what’s actually driving revenue. Connect marketing spend to business outcomes. Prove ROI. Make budget decisions based on data, not guesswork.
Industries I’ve Optimized Growth For
BFSI
Conversion optimization, compliance-friendly growth strategies, risk-based analytics
MANUFACTURING
Optimized production and sales funnels, analytics-driven efficiency improvements
TECHNOLOGY
Product-led growth, user analytics, retention optimization, PLG strategies
FINTECH
Payment optimization, user onboarding, fraud prevention analytics, conversion funnels
HVAC
Seasonal demand optimization, lead generation, service business analytics
AGENCY
Client acquisition, service optimization, performance marketing, multi-client analytics
What This Means For You
→ Proven strategies across multiple markets
→ Cross-industry insights your competitors don’t have
→ Frameworks that work regardless of your industry
→ 20 years of pattern recognition at your fingertips
Free Resources
CRO Audit Worksheet
Worth $2,500 – Yours FREE
The 40-Point CRO Audit That Helped Identify $2M in Hidden Revenue
✅ Find fixable revenue leaks in 20 minutes – proven to uncover 15-40% conversion increases
✅ 40 specific checkpoints identify exactly where you’re losing customers (not vague advice)
✅ Battle-tested across 7 industries: FinTech, SaaS, BFSI, Manufacturing, HVAC, Agency, Tech
✅ From 20 years of client work – The same framework I charge $2,500 to implement
Analytics Setup Checklist
FREE (Normally $3,000)
The Analytics Setup Checklist (So Your Data Actually Works)
✅ Stop making decisions on broken data – 67% of businesses have tracking errors costing them thousands
✅ Bulletproof verification protocol used in 100+ implementations across 7 industries
✅ Covers GA4, GTM, conversion tracking, cross-domain setup, and e-commerce – complete system
✅ Includes troubleshooting guide with common mistakes, symptoms, and fixes before they break
Product Analytics Template
$2,500 Value – FREE
The Product Dashboard Template That Predicts Churn
✅ Predict churn 30-60 days before it happens – leading indicators that let you intervene early
✅ 12 essential metrics with complete formulas – track what predicts revenue, not vanity metrics
✅ Benchmarks by product type included: SaaS, marketplaces, social apps, B2B tools
✅ Health scoring system identifies at-risk users automatically – know who needs attention today